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CAC and LTV Projection Tool
Customer Acquisition Cost (CAC):
ⓘ
The cost of acquiring a new customer
Average Revenue Per User (ARPU):
ⓘ
The average monthly revenue generated per user
Monthly Churn Rate (%):
ⓘ
The percentage of customers that stop using the service each month
Gross Margin (%):
ⓘ
The percentage of revenue retained after direct costs
Time Period (months):
12
24
36
48
60
Calculate and Graph
Export Data
Import Data
LTV Over Time
Scenario Comparison
Scenario 2 CAC:
Scenario 2 Churn Rate (%):
Compare Scenarios
Scenario Comparison
Cohort Analysis
Initial Cohort Size:
Perform Cohort Analysis
Cohort Analysis
Preset Examples
Select a preset
High Growth SaaS
Stable SaaS
Struggling Startup